For this project I had to brand my partner, my partner was Sarah (sorry for having your picture on my blog). For my logo I had gone through various different ideas which were initially too complicated to be depicted as a logo.
My designs originally were rather complex for ideas as there were too many things that went on in the logos. Afterwards I had took some of the ideas I had chosen from my sketches and then went to create digital versions which I would then continue to develop and it would also be easier to edit and to get critique for them.
This was my development process. I initially attempted to fit the main idea behind the logo which was using the idea of fashion to power the logo. It was hard to create a design that would be unique to fashion but I had the idea of that what is more unique than creating something yourself? This is how the idea of painting on the heel was born and it then led to my final design.
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